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Apple showcased the latest iOS 9 version of its smartphone software at the World Wide Developers’ Conference (WWDC) 2015 event tonight, bringing with it an enhanced, more helpful version of Siri voice-commands app, better battery life, a selection of revamped existing apps and a brand new News app.

The fresh take on Siri, which features a redesigned user interface, takes a big bite out of Android’s Google Now equivalent by being more proactive than before.

It’s now capable of using your location to give you ‘a time to leave’ reminder that takes account of traffic levels, for instance.

It can also take invitations and its level of comprehension and scope has been improved so that you can conduct in-app searches. According to Apple, it's now 40% more accurate and 40% faster at responding to enquiries.

Battery life is better with iOS 9 as well. You can now expect an extra hour in general use, with a freshly added low power mode that extends longevity by a further three hours.